Pay Per Click advertising is a very lucrative method of paid advertising. When you use PPC in your advertising campaigns you could make lot of money. Despite this if you do not learn proper paid marketing techniques you could also lose a lot of money. The three best paid search engines are Google AdWords, Yahoo Sponsored Search and Microsoft AdCenter and they collectively account for about 90 per cent of all PPC online advertising traffic. In this article we will briefly discuss the advantages of each of them.

1. Google AdWords – Google AdWords is the king of PPC advertising. The best thing about it is that you can set up and have your ads approved within half an hour. It also has more functionality than the other PPC search engines. A valuable tool recently introduced by Google is the AdWords Editor which is a free downloadable AdWords Management application tool and you can use it to make quick changes to your advertising campaigns.

2. Yahoo Sponsored Search – This is the second best paid advertising search engine. It has a good search volume but its search audience is not as big as the Google AdWords volume. However its main advantage over AdWords is that it is cheaper.

3. Microsoft AdCenter – This is the third best pay per click search engine in terms of user search. The main advantage of Microsoft AdCenter is that it is cheaper than Google AdWords and largely duplicates the AdWords system. However it has a smaller search audience. Each of the above paid advertising search engines have their advantages and so depending on your preference pick the one that best suits your needs and set up your PPC online advertising programs

Every single website and its owner have the opportunity to make some great money by displaying Google Adsense ads on it. Although many webmasters are making a nice income with these ads, many aren’t. Every single website and its owner have the opportunity to make some great money by displaying Google Adsense ads on it. Although many webmasters are making a nice income with these ads, many aren’t. Many people say that all you have to do is put up a website and you’ll be making over 0 a day with Google Adsense. It does sound simple and it is, but you will need to optimize your site so that you do generate more and more clicks on the ads that are sitting on your site.
The first thing that you need to do is to Place the Google Adsense ads in the right spot of the page. This will determine how much money you will make each day. It is very important that you place the ad at the top of the page (above the fold) on your website in order to get the most clicks. What this really means is that you will want to place the Adsense code that Google gives you high enough on the page so that your visitors do not have to scroll down to see the Google ads. If you choose to have the ads right at the top above everything else then do that. By placing the Google Adsense ads at the top of your website above the fold, there is a greater chance that people will click on the ad, which will help your site generate a higher click through rate also known as CTR. The reason for this is because the majority of your visitors will not scroll down the page and look at it.
A lot of the time, people look over the top part of the page without worrying about scrolling down. The way you blend the ads with the rest of your page can determine if the ad is visually appealing or not. It is very crucial to make the Google Adsense ads look like your site and not another ad. You can do this by making the font and color of the ad’s text similar to the rest of the page. I also recommend that you blend the background of the ad with the background of your page. It should basically have the same color. Google gives you the option to go into your account and customize your ads in different fonts and colors. This will help you blend the ads to your site. Make sure that you don’t use the banner ads on your site because this will decrease your click through rate.
People who visit your website usually try to avoid any banner and picture ads that they see. If you want to increase your click through rate, you will want to add text ads. Google gives you that option so use it.
Here are some other small tips to increase your Adsense income:

1. Google has confirmed that using the 336×280 rectangle ad block size does have the highest click through rate. Using this ad size will increase your click through rate and the income that you generate.

2. Using a blue underline for the links can also improve your click through rate. This allows the ads to actually stand out and look clickable.
If you follow the advice given above, you can improve your CTR and make more money with Google Adsense.

Just For You High Quality Free Desktop Wallpapers

Desktop wallpapers are images that you can use as the background for your computer monitor. At the very outset of your day’s work, when you open your computer, what comes to your view first is the desktop of your computer. And that is the stepping stone to all the features of your computer applications. There are plenty of options available for you to select the best combination of high quality desktop wallpapers.  So far as the pictures and images that you wish to display in your wallpaper are concerned, you can either create them yourself, or you can download from some websites providing these images. 

Your choice of the quality of the wallpaper is rather analogous to your choice of the designs or patterns or pictures you wish to display on your bedroom.  High quality wallpapers are available in the Internet.  You can choose a variety of sites which provide these free and can select as per your own preference.  Variety is the spice of life.  If we regularly hear a single tune or song or see a single picture or pattern on the wall of our room, we may get bored.  Akin and analogous to this experience is having the same wallpaper all the time.  Hence, it is ideal and advisable to give novelty or personal touch to the wallpaper of your computer or notebook.

You can download high quality wallpapers and can edit them with photo editing program.  Thus you can transform your computer into something innovative an inspiring.  With these high quality desktop wallpapers, you can turn your computer into something everyone would want to explore.  In fact, you can mould your desktop into a replica of your mental content, your philosophy and principle, your tastes and temperaments, your likes and dislikes. By a judicious admixture and arrangement of a pot pourri of high quality desktop wallpapers, you can make your desktop a memorable experience.  The high quality wallpapers are available free at many popular websites.

You can just blow up your favorite JPEG and GIF images and can have unique and interesting wallpapers representing your interests. Suppose you are a sports enthusiast, say one of football, baseball, volleyball or basketball or cricket, you can arrange your wallpaper in such a fashion that it depicts any of these sports.  On the other hand, if you are a lover of nature and its rich and varied flora and fauna, you can think of the picture of a waterfall, a shack in the woods, a pack of wolves, or a pride of lions. 

  By simply typing keywords to match their idea of high quality wallpaper, Google and Yahoo can link you to so many websites providing free high quality wallpapers.  However, you will sometimes have to strain your nerve to locate a website providing really high quality wallpapers because most of the are available only in paid websites where a membership payment would be mandatory for you to download any wallpaper of your choice.

Review Of Get Google Ads

The most difficult thing about having a web business is getting traffic to your site. So many products out there hold the claim that they are an easy sell. That may be true but if you have no one to buy it, you’re back to square one. And of course there’s the internet buzz term out there: “the money is in the list.” That, also, is very true. With a loyal list of targeted customers, you can promote your product to an already hungry audience that will most likely buy from you because you have earned their trust. But once again, if you have no traffic, you have no chance of getting leads that can grow your “list.” Even if you have the best newsletter, the best free products and a killer website, without traffic, you do not exist.

Many gurus show ways of increasing your traffic through article marketing, social networking, blogging, search engine optimization and dozens of other techniques. While these are good strategies for long term traffic building, most get into an internet business because of the opportunity to make a profit quickly. Let’s face it: most of us know that establishing anything worthwhile is going to take time. But the endless testimonials attached to products about how some “newbie” made five thousand dollars in their first month can transform even the most sensible being into an irrational fortune seeker. While many of the previously mentioned traffic generation techniques cost little to nothing to implement, they do take time. And it can be difficult to do the work necessary to build your business when it can take months before you have something to show for that work. So what else can a marketer do? They can buy advertising, of course!

As there are many free ways to increase your traffic, there are as many if not more ways to pay for traffic? So which is the easiest and most effective? In my opinion, that would be AdWords by Google. AdWords is probably the most comprehensive and user friendly advertising system that you will find. It has keyword generators, the ability to test and track ads and ways to further pinpoint your targeted market. The drawback? It’s quite easy to lose your shirt advertising with AdWords. This causes many internet marketers to look elsewhere for advertising. But AdWords works, and by not utilizing this tool, many marketers are shooting themselves in the foot and are spending money of other types of paid advertising that doesn’t deliver the same type of return on their investment as AdWords would.

Fortunately, I’ve found a system that allows you to take full advantage of AdWords like the “big boys” do, but without the risk. It’s called Get Google Ads Free and is written by Dr. Jon Cohen. His program takes a technique routinely used by offline marketers and adapts it to online use in order to take advantage of the precise target marketing ability of AdWords. In his 124 page book, Dr. Cohen shows the reader how he came up with the idea, how to best integrate it into your current marketing efforts and how to best position your efforts so that you don’t spend a dime out of pocket on your AdWords campaigns.

He also explains his method for generating mulitple income streams without having a product or service of your own. He compares the revenue your site could earn with his method as compared to AdSense. Dr. Cohen also gives links to other sites to get you started using his method, most of which are free to use. Also included are tips on how to pick the best keywords and ads (the information given in this section may surprise you) and a free service to get your free AdWords campaign started. The information is constantly being updated so not only do you have access to his free newsletter but access to updates and (my favorite) a “quick-start” guide.

The only drawback, in my opinion, is that while on the sales page it implies that a beginner could succeed with this program, it is helpful if you know the basics of uploading and creating web pages. But even this is covered, briefly, in the Get Google Ads Free program. there are links to website and web page tutorials and a free website creation tool Don’t let the hype of the sales page blind you though; it is a great program that is concise and powerful.

Dr. Cohen’s Get Google Ads Free solves the problem of getting targeted traffic to your site by putting together one of the most revolutionary advertising techniques that is on the internet today. So much time, energy and money is spent on advertising that could be spent on improving the quality of products and websites. But the Get Google Ads Free program levels the playing field for all internet marketers. More importantly, it takes the sting out of using AdWords. I believe this proven system will change the way advertising is done on the internet. The techniques included in this program has helped thousands realize their online business goals. Will you be next?

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Jalem Grome Book Review ? “How To Fight Google And Win” Defeating Internet Slander

The latest book from Reputation Management Expert Tyronne Jacques has proven to be a textbook of strategies design to remove negative items off the 1st page of Google. Internet Slander has become the latest electronic epidemic as sites like Google have now become the launching platform for defamatory comments. 

How To Fight Google And Win provides readers with both theory and practical strategies all captured within 21 chapters laced with details. Readers are given a crash course in the field of reputation management as the book takes them inside the method and policies of Google and other search engines. 

Tyronne Jacques says How To Fight Google And Win was his way of empowering victims of online defamation to fight back without spending thousands of dollars to on hired professionals. 

“Many of the people I have helped were simply trying to find a job but had negative links camped out on the first page of their search results. If you are currently looking for a job in this competitive market then chances are your interviewer will search your name in Google. How To Fight Google And Win will teach you how to take control of your first page search results, and protect your online reputation.” 

The strategy section of How To Fight Google And Win covers the following topics: 

Round 1- How to Remove Cyber Bully Attacks from the first page of Google
Round 2 -How to remove a negative article
Round 3 -How to remove a negative blog or forum
Round 4- How to remove a negative complaint site
Round 5- How to defeat an aggressive attacker
Round 6- How to Protect your business from online slander
Round 7- How to remove negative links from court cases and convictions
Round 8- How to bounce back from negative publicity
Round 9- How to vanity search before your next job interview 
Round 10-How to create positive publicity

How To Fight Google And Win is comprised of 21 chapters, 250 pages of slander combating techniques. The best part of the book is 98% of the strategies are free to implement and requires no software to learn. Each strategy is explained in plain English, easy to follow steps that will walk readers through the entire removal process.  

How To Fight Google And Win is now available on Amazon.com and Amazon.UK. The book is also offer electronically through Kindle for instant download. The author is now featuring the book with 6 How To Videos on the company’s website  

If you would like you learn more about How To Fight Google And Win please visit

The time you get this far, you are making money from Adsense, writing articles, creating joint ventures etc. you’re building content websites with the aim of earning an AdSense income then you’ll know that the ads shown are dependant upon the surrounding content on your WebPages. In a nutshell, Ad Section Targeting allows you to emphasize what keywords Google AdSense will pick up from your site. The goal is to make your Google adsense ads as different as possible from your website. You are now a member of the AdSense Illuminati. The Google Adsense, will display ads relevant to your topics. There used to be a question that goes, “Is building Adsense sites a business. Try to experiment with the background color, font and text colors to get the desired click-through campaign and, hence, maximizing your adsense income.

A number of factors come into play when AdSense tries to determine what the page is about: The URL of the page, the page title, the anchor text of links, and the keywords that appear most frequently within the page, search engine queries that lead to the page or to another page that links to the page”. Ways to make money from Adsense by Distributing articles through Ezine and Press Releases One effective method of increasing adsense revenue is simply increasing the number of targeted visitors that visit your adsense-content page. You will be given new adsense websites per week and taught exactly how to promote them to make money. 

The main places you can put your Adsense units are the top of your page above your headline, in the body of your content and at the bottom of your page. Some people think that affiliate marketing is too much work and that splashing some AdSense ads on a page is far easier. If you follow the above tips, you will know how to build Adsense sites that make you a lot of money. Post product reviews with your affiliate links, banners, Google AdSense and everything else that you would use your website for. The one that springs to mind first of course is Google’s Adsense and other similar contextual based advertising being offered by an ever growing army of Google copycats.

Firstly, you need software that can build hundreds of your adsense sites fast using reprinted articles. After all this has been done, all that’s needed is to maintain a stream of content running into the site and put AdSense or affiliate programs on it, and the money should cumulatively start rolling in. Google Adsense has become one of the best ways for small webmasters to earn online, and an entire industry seems to have grown up around it. Try to experiment with the background color, font and text colors to achieve the desired click-through campaign and, hence, maximizing your adsense income.

These advertisements may be in the form of text, such as those found in Google’s AdSense affiliate program; graphics, such as those found in various banners posted online; and streaming media, such as music or video, that can give life to an entertainment or adult site. While they take their time to learn and take action on registering a domain name and web host, creating web sites using FrontPage, uploading the files using FTP, they can get started immediately with Affiliate marketing and AdSense Publishing. Contextual advertising the big come-back of PPC came when Google launched AdSense in 2003, the birth of contextual Advertising. You need to make your Adsense unit blend in with your content, so use rectangular boxes.

The Use Of The Monitoring Apps Of iPhone

Are you a anxious dad or mum? Are you searching for a method of retaining monitor of your youngsters at a reasonable value? All it is advisable to do if purchase the youngsters iPhone and contemplate the monitoring app of the phone.

As you all know, iPhone is at present the most popular cellular phone in the market. Within the very first week, iPhone 4 made a file of millions sell. As it is the most popular gadget and most sought-after cellphone, it turned the will of not only elders but also for the kids. Being a parent, you definitely can contemplate letting your youngsters use this phone. It is going to fulfill the purpose of both the generations. They will be blissful to get their desired cellular phone, and however, you’d be comfortable to maintain a monitor of your kids. With the set up of the tracking application within the cellphone, you will get to know the precise location of the place your youngsters are.

As quickly as you may have put in the monitoring software, the app would begin working. It will be reporting the GPS coordinates at every certain interval, which may be adjusted by you. You may also go for “requesting” for the situation option. The result of the situation could be despatched to the account that you’ve set up when you have got bought it. With the help of the web, you can log in to the account and get the information of the place where your youngsters are.
The tracking software would show the location of GPS end result on an atlas, totally on the Google Maps, which lets you zoom in or out, get the route of the route, and in addition get the choice of Street View of Google to have a view of 360 degree of that area.
The tracking would finish your worries when your children go to highschool or at instances when they don’t obtain your calls. At any time, you will get to know the precise location of your kids.

The tracking app is obtainable in forms. In a single, it’s “seen” to the user. In the second, it is “hidden” to the user. When you’ll purchase the tracking software of iPhone in your kids, it’s essential resolve whether you’re prepared to allow them to concentrate on it or let it’s a secret from them. The seen software of tracking is normally bought inside retailer of App, and the hidden software of tracking is bought exterior retailer of App. You have to decide contemplating the way in which your youngsters are going to react.

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Maximizing your Google Adwords Account

Pay per click platforms like Google will help you optimize your campaign every now and then. Not that I’m head over heels for Google Adwords, but there’s no denying that they are, as of this writing, the biggest in the online market today. And compared to many of the vendors I’ve worked with, practically everybody else (with the exception of a few smaller and newer vendors) will leave you hanging by your thumbs. Yahoo Search Marketing for instance, takes weeks to respond to queries that actually require a customer service representative to address your issue.

Google on the other hand, usually assigns a team to your campaign. They will tend to change members every few months, so you’ll have to be a bit patient there, but at the very least they will accommodate questions and unique campaign requirements.

The team’s account manager will schedule an appointment with you to discuss your business and what you would like to accomplish. This will lay the groundwork and specification for your campaigns. They’ll ask about your business and what you’d like to see from your campaign – define expectations and goals. After this hour long conversation, they’ll go off for about 2 weeks and then you’ll see optimization proposals on your campaign. This of course you’ll have to approve or decline as you see fit to your campaign.

First you’ll notice a reclassification of keywords. They will group keywords according to specific product references: jeans, blue jeans, stone-washed jeans will most likely fall into one ad group. More often than not, it will be advised that keywords be grouped according to products. There will also be instances when keywords will be separated depending on how important they are to your core business. This will help with tracking and targeting from your end.

Second, keywords will be assigned a set of ads or marketing copy called ad texts. These will usually involve your unique selling points (USPs). As a general rule, they do not allow the use of comparatives or superlatives unless you have an acclaimed third party verify it and this should be mentioned on your landing page. Also relevance here is a key point. The ads should be reflect content that is also present in your landing page or homepage.

Third, there will be a suggested bid amount for each keyword. This will start at the minimum allowable bid. Quality scores will impact this minimum allowable bid. When your keyword to landing page relevance (in terms of content) is low, this minimum bid will be higher than usual. Your quality score will by classified into 3- great, OK and poor.

Great will mean that your keyword is working well for you. Your landing page is relevant to your keyword.
OK will mean that there might be room for improvement in terms of landing page relevancy or ad text content.
Poor will mean that landing page relevance is likely to be low and/or ad text doesn’t fit. Over-all the impact will be a higher minimum bid for you to keep this keyword in your list.

It would be best to leave your bid at the absolute minimum at the beginning and strive on improving click through rate, as this will bring the keyword up without increasing your spend (theoretically). More often than not though, you may have to increase your bid should you also want to increase your chances of getting noticed online.

Google particularly will require that you run your campaign for a few weeks with no changes and rightly so, after significant investment in time and effort from their end to optimize the campaign. From personal experience, there is often some noticeable improvement in this period. Naturally, they would know their platform best. Learn from these proposals and make sure to ask lots of questions. They are quite keen to lend a hand. Beats paying someone else to do it – that’s for sure.

Maximizing the analytics that Google can provide, as well as the platform of numerous other pay per click vendors will get leads through the door. However, turning these leads into actual marketing and selling opportunities can only be done from the inside. The optimization will never be complete until you know for a fact on a per keyword basis, the return on investment that will allow you to actually see which variable is working best for you, whether it’s the

keyword list
ad texts
landing pages

that is bringing in the money. Being able to pinpoint the key success areas will allow you to gain the most from them. Make sure you maximize the services of your account management team but also balance this with proper tracking and reporting from your end. Bottom line: Google may provide the tools and services, but the marketing analysis and campaign evaluation is and always will be an internal effort.

How to Get Instant Traffic to Your Website for Only a Nickel a Lead!

Pay-per-click advertising is one of the most cost-effective methods of getting leads known to Internet business owners. It gives you instant traffic, and allows you to test your business model in real time. At the same time, pay-per-click advertising (or PPC) is not as simple to use as the PPC companies will have you believe. If you jump into the system without preparing for ‘tracking’ your results, doing deep keyword research, establishing your ROI and most importantly, testing your ads, you’ll lose a lot of money really fast. Before we start talking about the major PPC engines, here’s a brief overview of what you need to know.

The Basics Of Pay Per Click
There are some terms that you should know if you want to understand any discussion on PPC. Some of these are self-explanatory, some you might have heard before. Either way, go through this section and make sure to read those parts that you don’t know of.

The PPC Model
In the PPC advertising model, you have three core elements – keywords , ads , and bids . These three elements are combined with ‘ placement ‘ to create an advertising model that displays ‘relevant’ ads on search engines (in response to keyword searches), portals and websites that opt to display such ads on their pages (the ads to be shown are determined by a keyword analysis of the page). For a PPC campaign, you need to know the keywords that you are targeting. For example, for a niche site that promotes a time management product, I would create a list of keywords that included keyword groups containing terms related to time management, productivity, saving time, self improvement and maybe even business soft skills. As I’ve told you before about keyword research, you should have a big list so that you capture most, if not all, of your target traffic.

The next step is to write the ad copy for the ads that will be displayed for your searches. The ad copy is extremely important because along with your bid amount, this will determine the ‘conversion rate’ (explained below) of your ads. Write concise, compelling ad copy that highlights the benefits of your website / product, and avoid fluff. Once you’ve written your ads, it’s time to bid . The bidding mechanism differs from PPC engine to engine, but the idea is the same – your bid amount is the maximum cost (usually calculated in U.S. dollars) that you are willing to pay for each keyword. It’s important to know how much you can afford in terms of bidding costs so that you avoid going into bidding wars with your competitors, and also so that you don’t spend more than you make through this campaign.

- Cost-Per-Click: Cost-Per-Click ( CPC ) is the amount you pay each time a potential customer ‘clicks’ on one of your ads that they see on their search engine results or on websites. This is often less than the maximum bid amount you set for each keyword.

- Conversion Rate: Conversion Rate is the ratio of clicks over impressions (the number of times your ad is displayed on searches or page loads on websites). A typical conversion rate is between 2 to 3 percent – that is, for every 100 impressions, you get 2-3 clicks on your ads. Conversion Rate is closely tied in with the quality of your ad copy , and also with Placement , which I’ll discuss next.

- Placement: If there is more than one person bidding for a keyword (as is almost always the case), the placement of the ads (which ad comes in on the first slot, which comes in on the second, etc.) is determined by bid amounts of each competitor. The higher your bid, the better your placement (Google adds the conversion rate into their placement calculations, and I’ll tell you how later). Your conversion rate to a certain extent depends on how high your ad is placed on the ‘rankings’ and this leads advertisers to place high bids just to rank at the top. The trouble with this approach is that you might enter into a bidding war with your competitors and lose a lot of money.

- Tracking: Tracking refers to measuring which keywords are bringing you the best leads or sales, and which keywords are bringing you ‘window shoppers’ – people who are ‘compulsive clickers’ and don’t buy or sign up. Tracking your ad campaign will help you further fine-tune your ads and improve your ROI.

- ROI: Your Return-on-Investment (ROI) is determined by how much you are spending over how much you are earning in net profits from your ad campaign. It’s important to establish a base ROI before your start your ad campaign – assume a conversion rate of 1 percent – so that you don’t over-spend and are able to run this campaign within your budget.

The Pay-Per-Click World
Currently, there are two major PPC engines, Google AdWords and Overture (now known as Yahoo! Search Marketing ). While there are many alternatives such as Espotting (now Miva), MetricsDirect and Kanoodle, the top two PPC engines are a class apart when it comes to delivering results. However, one of the first pieces of advice you’ll hear from most people is that bigger PPC engines such as AdWords and Overture are too ‘expensive’ to break into (with CPC for top positions easily passing – for many keywords, and reaching for really competitive keywords). In reality, if you are just starting out, it’s critical that you pick one of the top two PPC engines. Why?

Traditionally marketers judge PPC engines on the following criteria:
* Reach – How large your potential target market is.
* Cost-per-click
* Quality of traffic – Do the leads fit your customer profile? Are the willing to spend on your products?
* Quality of service – The tools and help offered by the PPC engines.

Overture and AdWords beat their competition on all of these metrics except CPC. However, the benefits of ‘cheaper’ clicks are more than compensated for by the ease of use of the big two, and more importantly, as any PPC expert will tell you, the quality of traffic from Overture and AdWords is far better than from other PPC engines.

Overture
Overture was purchased by Yahoo!, and recently renamed to Yahoo! Search Marketing. The name’s not catchy, but with Yahoo! Behind the ‘second-largest’ PPC engine on the Internet, you can expect that the quality of traffic and services will improve over the next year. Yahoo’s acquisition of Overture is the single biggest reason advertisers have started paying attention to Overture again, although Google AdWords still commands leading respect. Overture is a manually edited PPC engine. When you write ads for your website, these ads (and the keywords you specify) have to be approved by human editors before they can appear in search results on Overture partner websites. While this ensures that the quality of ads remains above a certain level, this is also a hassle, as new ad campaigns can take several days to be approved, and there is a distinct lag between the time you plan to improve a section of your campaign (for testing) and the time those changes actually go live. Overture keyword bids are totally transparent, meaning that any advertiser can see at any time what other advertisers are paying for that particular keyword. This is both useful and harmful – advertisers can accurately target their ‘ad placement’ positions, but knowledge of the top 2 or top 3 bid amounts can easily lead into a bidding war, and competitors undercutting your ads by posting a bid that is .01 higher than yours.

Google Adwords
Google AdWords is the leading PPC engine on the Internet, although it’s closely followed by Overture. Combined, the two PPC networks are distributed on nearly every search engine or portal. Google is totally automated – your ads go live within minutes of being written. This is one of the two significant advantages AdWords has over its competition – no need to wait for ‘approval’ of your keywords and ads, which can take a few days on other PPC engines. Google AdWords, like Overture, does not charge you your maximum bid amount, but just one cent more than the bid lower than yours. On the other hand, AdWords bids are not transparent like Overture – bidders have no idea what their competition is bidding. This reduces the threat of bidding wars.

The second advantage of AdWords is that it includes conversion rate calculations in its ad-ranking algorithm. Simply put, your ad may rank higher than your competitors’ even if you are bidding lower, just because you have a higher conversion rate. AdWords rewards ads that are better written, and thus provides a subtle barrier against ad spam. PPC advertising has become the ultimate marketing tool for testing new ad campaigns, business models and landing pages without spending too much money. Where else can you test a sales page by sending it 100 leads for ? If you are looking to promote your website / product effectively but cannot wait for your search engine rankings to show on Google or Yahoo, you should seriously consider PPC advertising as an advertising tool that not only brings in instant traffic (and sales), but is a hedge against ranking fluctuations by ensuring that you stay on the top page for your target keywords.