Welcome to the Google Pros website, where we feature articles related to internet marketing, SEO, link building, and whitehat ethics.

Internet Marketing

Internet marketing is the process of taking a new product or existing product or service and selling it on the internet. It could also be used for marketing an offline product or service. Google adwords is probably the simplest form of internet marketing, it simply takes a small ad and puts it on Google and sites that have adsense. There are many other ways to use internet marketing online as well. Some are very complicated and others are as simple as Google adwords.

Search Engine Optimization (SEO)

Search engine optimization is the process or optimizing a site for the search engines. It usually means adding proper keywords and coding (H1 tags, H2 tags, etc) to a sites backend so the search engines bots (spiders) can crawl the site and determine what type of content is on the site and the quality of the content. SEO can be a tough nut to crack sometimes, but that usually depends on the market you are trying to reach. Most sites that you see at the top of any search result on a search engine purposely attempted to put themselves there using SEO. Link building is a part of SEO. It’s the process of adding links to your site on other sites so when Google crawls them they know that your site has good or relavant content because it (the content) is being spread around the internet.

Whitehat Ethics

Whitehat ethics means following Google’s guidelines when optimizing a site. It also means you will not maliciously spam someone with irrelevant or unwanted content. Redirecting someone looking for product A to Product Z is also not considered .